“Your content should hook them with what they know, and give them a reason to believe by showcasing what they want to be. Market to Gen Z using a mixture of comfort and inspiration,” Lowe said. So how can brands navigate Gen Zs nostalgia?Īntonia Lowe, strategist at Tailify, said the key was embracing the tension. “Diving headfirst into the depths of an alternate world can be an exciting way to not only escape one’s own but to source valuable inspiration.” “Who could blame them?” Wattpad’s head of global brand partnerships Chris Stefanyk said.
90S 00S NOSTALGIA TV
Social storytelling platform Wattpad found escapism was so prevalent amongst Gen Zs that nine in ten they surveyed admitted they were searching for content that provided a sense of escapism, such as Instagram accounts like iconic tv shows like Gossip Girl (despite many Gen Zs having been in diapers when the show aired its first episode in 2007).
Oh, and the fact that the planet is heading towards a climate catastrophe. 20 Nostalgia-Inducing Posts For 80s, 90s, And 00s Kids 1 Memories Of School 2 Admit Youre Old 3 Which Ones Did You Have 4 Only People Of A Certain. Then there’s a dire-looking workforce they’re entering that’s disturbingly reminiscent of the one millennials graduated into off the back of the 2008 financial crisis. Dr Renee Middlemost, a Lecturer in Global Communication and Media in the University of Wollongongs Faculty of Law, Humanities and the Arts, says the sense of nostalgia that seems to be gripping Generation Z is influenced, paradoxically, by the huge amount of pop culture content with which they are faced. Not only have they suffered through the same lockdowns and restrictions as the rest of us, but the pandemic has upended their schooling – forcing them to study from home for the first time in a century – and made them miss many milestones they’ve been looking forward to for much of their Gen Z lives.įormals, sporting carnivals, year 12 graduations, retreats, schoolies, first university classes, gap years… all as cancelled as skinny jeans. Nostalgia for the Looney Tunes, admiration of Michael Jordan’s legendary sports career, and a killer hit. Butterfly clips? Cringe.Įxperts say it stems from a need to escape from reality – and Gen Z’s current reality is not exactly what dreams are made of.įirstly, Gen Zs have been hit disproportionately hard by the pandemic. The perfect triangle of ‘90s love came together when they created Space Jam. Few outfit combos were more popular than a distressed. Since the photos here will likely tempt you to dig through the back of your closet or scour the internet for hours on a thrifting mission, we did some of the work for you and found vintage-inspired picks to shop right now.Īhead, see how your favorite celebrities wore the biggest fashion trends in the '90s and '00s, and shop our selections to re-create those unforgettable looks.I mean, we can concede that Britney Spears is iconic. 2000s, then shop vintage pieces to bring your closet a dose of nostalgia.
While most people displayed their brand love in the school cafeteria during the early aughts, many style stars of the era were boldly repping the same trends on the red carpet. Bucket hats are also having a moment again, thanks to BTS bringing back the Kangol iteration in the "Dynamite" music video and Megan Fox popularizing furry versions. 90S & 00S FRESHERS REWIND - NOSTALGIC BLISS: Relive the Golden Era Get ready to embark on a journey through time and nostalgia as we transport you back.
Juicy Couture, in particular, dropped collections with Urban Outfitters and Ganni, revamping its iconic tracksuits with new finishes but in keeping with the same classic silhouettes.
While the head-to-toe looks worn back then may feel somewhat outdated now, many of these labels are experiencing a modern renaissance as younger generations look to repurpose vintage pieces from the decade and stylists collaborate with old mall brands for the nostalgia factor alone. This Arctic Barbie Doll (40) was part of Barbies Dolls of the World collection and featured a whole story on the back of its box. As for those infamous Ed Hardy tees, you always needed a trucker hat to complete the look. Few outfit combos were more popular than a distressed denim miniskirt with two layered Lacoste or Le Tigre polos in contrasting shades. From the inimitable J-shaped metal zipper on a Juicy Couture zip-up hoodie to the stitching on Miss Me and True Religion jeans, no brand markings are more memorable than those from the late '90s and '00s.
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